A blog about Facebook marketing

Shining the light on the new premier Facebook ads [INFOGRAPHIC]

This infographic is a guest post by Megan M. Ritter. As an entrepreneur and online business journalist, she enjoys sharing her passion for writing. In addition to covering social media marketing through various channels, her writing also covers business communications, virtual technology and business globalization.

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Finding your audience on Facebook [INFOGRAPHIC]

Most advertisers know that Facebook offers some quite impressive targeting capabilities. What most don’t understand however is just how impressive these are. With around one fifth of the world’s population on Facebook the reach is massive to say the least, and combined with the granularity of Facebook’s user data the marketing opportunity really is insane.

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Highlights from Facebook’s multi-device study

Facebook recently released a study digging into people’s behaviour over multiple devices, specifically investigating what role each device plays and how our relation to them differ. While I recommend you to read through the full study, here’s a breakdown of the highlights.

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Learn how to get max out of Facebook’s Optimized CPM

I wrote a piece on the various Facebook bidding options a few months back and it seems like high time to revisit the topic. Specifically I’m going to share some official best practices for how to squeeze out the most out of Optimized CPM (oCPM) for Facebook pixel conversions, which has been an area generating quite a few grey hairs since its inception.

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Putting a face to your Facebook campaign

This is a guest post by James Tromans. James holds a PhD in Computational Neuroscience and Artificial Intelligence from the University of Oxford, has been a founder in four different companies and lectured in behavioural psychology for the Oxbridge Academic Programs.

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Facebook advertising for Startups [VIDEO]

Stephen Croome is the founder of FirstConversion.com, helping companies make money from social advertising. He values academic knowledge married with years of experience and expertise, and holds a Masters degree in Social Media - awarded with Distinction. Stephen brings first hand experience and theoretical knowledge to social advertising, helping companies to show its positive impact on their bottom line.

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Facebook advertising bid types explained

CPC, CPM, oCPM or CPA? Which one do you choose? When do you choose it? And how do you set it up? Although I am in no position of telling you exactly which one is right for you, I’d like to offer a breakdown of how they work - which hopefully can help you make better decisions for your next Facebook campaign.

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