A blog about Facebook marketing

Explaining conjunctive targeting on Facebook and why you should use it

As we’ve shown before, the fact that Facebook offers astonishing opportunities for advertisers to reach their specific target audience is no news to any online advertiser. In this post I’ll dive into a rather unutilised Facebook advertising feature called Conjunctive targeting (sometimes referred to as AND targeting) and show you how it can be used to improve the performance of your advertising campaigns.

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Measuring Facebook ad performance across web, mobile and tablet is surprisingly simple, here's how you do it

Winter holidays are around the corner and it’s time to make sure you keep track of the results your ads are generating so that you can get the max out of your advertising. If you’re driving traffic to your website you can use Facebook's conversion pixel to measure ad performance. Facebook's conversion tracking will not only provide the granular data you need in order to optimise your ads, you will also be able to see the performance across different devices. This means that you can analyse on which devices people saw your ad and on which device they converted. For example, your customer might have seen the ad on his mobile on the way to work but ended up buying your product on his desktop computer later that evening.

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5 ways to sell more with Facebook Multi Product Ads

As Facebook continues to gain popularity among direct response marketers, an area where rival Google reigns, we were not surprised to see an ad format somewhat similar to Google's popular Product Listing Ads where advertisers can showcase several items within the same ad. The idea is that multiple baits on the same hook will catch more fish than a single one and thus produce a better ROI for marketers.

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Shining the light on the new premier Facebook ads [INFOGRAPHIC]

This infographic is a guest post by Megan M. Ritter. As an entrepreneur and online business journalist, she enjoys sharing her passion for writing. In addition to covering social media marketing through various channels, her writing also covers business communications, virtual technology and business globalization.

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Finding your audience on Facebook [INFOGRAPHIC]

Most advertisers know that Facebook offers some quite impressive targeting capabilities. What most don’t understand however is just how impressive these are. With around one fifth of the world’s population on Facebook the reach is massive to say the least, and combined with the granularity of Facebook’s user data the marketing opportunity really is insane.

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Highlights from Facebook’s multi-device study

Facebook recently released a study digging into people’s behaviour over multiple devices, specifically investigating what role each device plays and how our relation to them differ. While I recommend you to read through the full study, here’s a breakdown of the highlights.

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Learn how to get max out of Facebook’s Optimized CPM

I wrote a piece on the various Facebook bidding options a few months back and it seems like high time to revisit the topic. Specifically I’m going to share some official best practices for how to squeeze out the most out of Optimized CPM (oCPM) for Facebook pixel conversions, which has been an area generating quite a few grey hairs since its inception.

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