A blog about Facebook marketing

Sven Hamberg

My job's got a pretty simple purpose: to ensure we build the best Facebook marketing app. If Qwaya ends up a dating site for blind dogs, I'm the one to bash.

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Posts by Sven Hamberg

Advertising with multiple Facebook user accounts

Many professional Facebook advertisers handle more than one Facebook user account. This can be practical when dealing with clients and their respective ad accounts and Facebook entities (Pages, Apps, Events). It does however easily get confusing when figuring out which Facebook user account has rights to do what.


Ensuring Facebook users find your fish

Most companies using Facebook for marketing have a website where they make their money. Be it companies in ecommerce, software as a service, insurance - they all have in common that they’re looking to attract high value visitors. In this blog post I’ll write about the mechanics behind making this happen.


Why we value engagement on Facebook

In discussions on Facebook marketing, engagement is a word thrown around quite a lot. It’s almost like if engagement is the higher objective. It’s not. Engagement is a means to an end, and in this blog post I will discuss how engagement relates to brand awareness. I’ll also share some results for how this has worked out for Qwaya.


What is Facebook advertising?

This question might seem a bit odd at first. An ad is an ad, right? Well, the way Facebook’s ad offering is structured, the border between paid, owned and earned media becomes a bit blurred.


A Facebook ad is one of two things

It almost feels like Facebook keeps adding new ad types by the week, and keeping up with them all easily becomes confusing and frustrating. This is a shame, since it’s actually quite simple if taking a step back.


Benchmark: Mobile vs Desktop on Facebook

With Placements, advertisers can choose where on Facebook to show their ads. For obvious reasons this opens up a few questions in regards to where ads perform best. We’ve conducted a small study, benchmarking delivery of page post ads in the News feed on desktop with News feed on mobile.


Why you should let your Facebook fans leave you

In a few recent posts I’ve been writing about how I think about a Facebook fan base, specifically Why people should follow you on Facebook and two posts about How to get the right followers. In this short post I’d like to encourage you to let some of your fans leave you, as a follow up to the previous posts.


How to get the right followers on Facebook (part 1)

In a recent blog post I wrote about what companies can do to attract followers on Facebook. I stressed the point of thinking about why you’re on Facebook in the first place, which in turn determines how to handle your Facebook presence. Provided that you’ve got all that covered, a good next step is to figure out how to get the right people to like your Facebook page.


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