A blog about Facebook marketing

Putting a face to your Facebook campaign

This is a guest post by James Tromans. James holds a PhD in Computational Neuroscience and Artificial Intelligence from the University of Oxford, has been a founder in four different companies and lectured in behavioural psychology for the Oxbridge Academic Programs.

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Facebook advertising for Startups [VIDEO]

Stephen Croome is the founder of FirstConversion.com, helping companies make money from social advertising. He values academic knowledge married with years of experience and expertise, and holds a Masters degree in Social Media - awarded with Distinction. Stephen brings first hand experience and theoretical knowledge to social advertising, helping companies to show its positive impact on their bottom line.

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Facebook advertising bid types explained

CPC, CPM, oCPM or CPA? Which one do you choose? When do you choose it? And how do you set it up? Although I am in no position of telling you exactly which one is right for you, I’d like to offer a breakdown of how they work - which hopefully can help you make better decisions for your next Facebook campaign.

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Facebook Posts - Unpublished, Scheduled, Promoted? (2/2)

In our most recent blog post I went through the different states a Page post on Facebook can be in. In this post I’ll try to provide a few examples of how this can be applied to different marketing scenarios and objectives, based on my own experience and that of Facebook advertisers I come across and talk to.

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Facebook Posts - Unpublished, Scheduled, Promoted? (1/2)

Facebook Page posts are used by marketers for everything from reminding people that the brand exists, wishing followers a Happy New Year and urging people to purchase tickets for an upcoming show. They always appear as content in the News feed, sometimes welcome and sometimes not. With this post I’d like to shed some light on the complexity behind the different states a Page post can be in.

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5 ways of using Facebook Custom Audiences

The vast reach, easy access and granular targeting abilities on Facebook are widely known and irresistible qualities to any marketer. A bit less known, at least outside the group of hard core Facebook ads optimizers, is the possibility to target customer segments based on CRM data.

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Your Facebook audience are visual creatures

This is a guest post by James Tromans. James holds a PhD in Computational Neuroscience and Artificial Intelligence from the University of Oxford, has been a founder in four different companies and lectured in behavioural psychology for the Oxbridge Academic Programs.

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