A blog about Facebook marketing

7 things that's made my Facebook ads profitable

This is a guest post by Marcus Taylor, founder of Venture Harbour, an online marketing consultancy specialised towards the music and entertainment industries. Marcus is a frequent speaker at conferences globally, including TED. Prior to launching Venture Harbour, Marcus was the head of social media at UK digital marketing agency, SEOptimise.

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A scientific approach to Facebook advertising

This is a guest post by James Tromans. James holds a PhD in Computational Neuroscience and Artificial Intelligence from the University of Oxford, has been a founder in four different companies and lectured in behavioural psychology for the Oxbridge Academic Programs.

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Advertising with multiple Facebook user accounts

Many professional Facebook advertisers handle more than one Facebook user account. This can be practical when dealing with clients and their respective ad accounts and Facebook entities (Pages, Apps, Events). It does however easily get confusing when figuring out which Facebook user account has rights to do what.

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Ensuring Facebook users find your fish

Most companies using Facebook for marketing have a website where they make their money. Be it companies in ecommerce, software as a service, insurance - they all have in common that they’re looking to attract high value visitors. In this blog post I’ll write about the mechanics behind making this happen.

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Why we value engagement on Facebook

In discussions on Facebook marketing, engagement is a word thrown around quite a lot. It’s almost like if engagement is the higher objective. It’s not. Engagement is a means to an end, and in this blog post I will discuss how engagement relates to brand awareness. I’ll also share some results for how this has worked out for Qwaya.

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What is Facebook advertising?

This question might seem a bit odd at first. An ad is an ad, right? Well, the way Facebook’s ad offering is structured, the border between paid, owned and earned media becomes a bit blurred.

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A Facebook ad is one of two things

It almost feels like Facebook keeps adding new ad types by the week, and keeping up with them all easily becomes confusing and frustrating. This is a shame, since it’s actually quite simple if taking a step back.

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Benchmark: Mobile vs Desktop on Facebook

With Placements, advertisers can choose where on Facebook to show their ads. For obvious reasons this opens up a few questions in regards to where ads perform best. We’ve conducted a small study, benchmarking delivery of page post ads in the News feed on desktop with News feed on mobile.

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