Joanna Björkman

Measuring Facebook ad performance across web, mobile and tablet is surprisingly simple, here's how you do it

Winter holidays are around the corner and it’s time to make sure you keep track of the results your ads are generating so that you can get the max out of your advertising. If you’re driving traffic to your website you can use Facebook's conversion pixel to measure ad performance. Facebook's conversion tracking will not only provide the granular data you need in order to optimise your ads, you will also be able to see the performance across different devices. This means that you can analyse on which devices people saw your ad and on which device they converted. For example, your customer might have seen the ad on his mobile on the way to work but ended up buying your product on his desktop computer later that evening.

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