A blog about Facebook marketing

Per Made

Biggie Smalls stated the famous causality "Mo money mo problems". Personally, I like to think of it the other way around.

Posts by Per Made

5 ways to sell more with Facebook Multi Product Ads

As Facebook continues to gain popularity among direct response marketers, an area where rival Google reigns, we were not surprised to see an ad format somewhat similar to Google's popular Product Listing Ads where advertisers can showcase several items within the same ad. The idea is that multiple baits on the same hook will catch more fish than a single one and thus produce a better ROI for marketers.


5 ways of using Facebook Custom Audiences

The vast reach, easy access and granular targeting abilities on Facebook are widely known and irresistible qualities to any marketer. A bit less known, at least outside the group of hard core Facebook ads optimizers, is the possibility to target customer segments based on CRM data.


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